Find the Work
You Were Meant for

Ikigai (生き甲斐) is a Japanese concept meaning reason for being. It sits at the intersection of four things: what you love, what the world needs, what you can be paid for, and what you're good at. Where all four overlap is where work stops feeling like performance.

Most professionals are strong in one or two quadrants. The eight questions below will show you where you are — and where the gap is.